A NSW Government website

Our website uses an automatic service to translate our content into different languages. These translations should be used as a guide only.

NSW Government
demo dds
Department of Demonstrations

Independent - Co-brand: NSW Government Visual Identity System

Agencies, statutory bodies and other government entities are required to follow the NSW Government Brand Framework. (opens in new window)

(opens in new window)There are five categories of branding across NSW Government

  • Masterbrand – the default category for all NSW Government brands and communications
  • Co-brand – for brands with a strong connection to the NSW Government but still requiring a custom logo
  • Endorsed – where brands maintain their prominence but still require a connection to the NSW Government
  • Independent – for brands where there’s a perceived or actual independence from government
  • Stand-alone – includes brands that operate autonomously and require a high level of distinction from the NSW Government.

An Agency applies for a brand exemption(opens in new window) to allowed to followed the Non Masterbreand Branding in the NSW Government Visual Identity System(opens in new window)

Once an exemption has been granted (such as an Independent Exemption) Inka makes it easy to customise colours, logos and other options available to an Independent Agency

Logo

The independent logo is a written standardised text logo.The NSW Government logo is not used.

Co-brand allows a custom logo in place of the text descriptor.

A custom logo can be uploaded and you can

  • hide the text Title/desciptor from the header.
  • hide the waratah logo
  • Upload a custom favicon

Colours

Independent and co-brand sites can have their own colours to set them apart from masterbrand sites, but only from the palette in the NSW Branding guidelines. See Colour in the NSW Design System(opens in new window) for the palette and how a site is re-themed with it.

Acknowledgement of Country

The NSW DDS v3 also allows for a more custom AOC using images and background colours

Custom Components

Branding Exemptions can give some more leeway in the visual identity which can allow for custom components to be used. These can be developed yourself and added to NSW DDS v3 on Inka on github or a Plone 6 company such as Pretagov(opens in new window) be commissioned to develop them for you.